Privacy Policy for Access O’Keeffe

The Georgia O’Keeffe Museum (“the Museum,” “we,” “us,” or “our”) operates Access O’Keeffe, a website that provides access to records of artworks, collection objects, research materials, and interpretive content related to the life and work of artist Georgia O’Keeffe. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or create an account on Access O’Keeffe (the “Site”).

By using the Site, you agree to the practices described in this Privacy Policy.

  1. Information We Collect
    1. Information You Provide Directly

      When you create an account or interact with the Site, we may collect:

      • Email address (used for login and account management)
      • Account preferences and saved lists you create for research or browsing
      • Any communications you send to us (e.g., support inquiries)

      You are not required to create an account to browse public content on the Site. However, an account is required to save lists or use certain research features.

    2. Automatically Collected Information

      We may automatically collect certain technical information when you visit the Site, including:

      • IP address
      • Browser type and device information
      • Pages viewed and interactions with content
      • Date and time of visits
      • Referring URLs

      This information helps us maintain security, understand usage patterns, and improve the Site.

    3. Cookies and Similar Technologies

      We may use cookies or similar technologies to:

      • Maintain login sessions
      • Remember user preferences
      • Analyze site usage
      • Improve functionality and performance

      You can control cookies through your browser settings. Some features may not function properly if cookies are disabled.

  2. How We Use Information

    We use collected information to:

    • Provide and maintain Access O’Keeffe
    • Enable user accounts and saved research lists
    • Respond to inquiries and provide support
    • Improve the Site’s content, features, and usability
    • Maintain security and prevent misuse
    • Comply with legal obligations

    Users may create lists of items in Access O’Keeffe using the lists function for research or personal use. The Museum reserves the right to analyze aggregated and anonymized list data to better understand user needs, improve search and discovery features, and tailor the Site’s development.

    • This analysis does not identify individual users.
    • We do not publicly share personally identifiable information about individual users’ lists.
  3. How We Share Information

    We do not sell or rent personal information.

    We may share information in limited circumstances:

    • Service providers: With vendors who help operate the Site (e.g., hosting, analytics, or email services), under agreements requiring them to protect your information.
    • Institutional operations: With Museum staff and contractors who need access to operate and improve the Site.
    • Safety and security: To protect the rights, property, or safety of users, the Museum, or the public.

    Aggregated, anonymized data may be used in reports, presentations, or publications about digital collections usage.

  4. Data Retention

    We retain personal information for as long as necessary to:

    • Maintain your account
    • Provide services you request
    • Fulfill legal or operational requirements

    You may request deletion of your account at any time (see Section 7). Some information may be retained in backups or records where required by law or institutional policy.

  5. Data Security

    We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system can be guaranteed completely secure. Users should protect their account credentials and notify us of any suspected unauthorized use.

  6. Children’s Privacy

    Access O’Keeffe is intended for general audiences and researchers. We do not knowingly collect personal information from children under 13. If we learn that such information has been provided, we will take steps to delete it.

  7. Your Choices and Rights

    Depending on your location and applicable law, you may have the right to:

    • Access the personal information we hold about you
    • Request correction of inaccurate information
    • Request deletion of your account or personal information
    • Opt out of non-essential communications

    To make a request, contact us using the information below. We will respond in accordance with applicable laws.

  8. Third-Party Links

    The Site may link to third-party websites or resources. This Privacy Policy applies only to Access O’Keeffe. We are not responsible for the privacy practices of external sites.

  9. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

  10. Contact Information

    If you have questions about this Privacy Policy or your personal information, please contact us using the Access O’Keeffe Feedback Form:
    https://www.okeeffemuseum.org/access-okeeffe/access-okeeffe-feedback/