Press/Media Guidelines

For press inquiries, questions regarding image usage or to apply for the right 
to reproduce artwork or photographs by Georgia O'Keeffe, please contact:

PR@okeeffemuseum.org
505.946.1060 phone

The policies of the Georgia O’Keeffe Museum governing reproductions are consistent with the principles established by the Artist.

General Policy
The Georgia O’Keeffe Museum will be generous in granting permission to reproduce works it controls, particularly if the request is for an article or book 
that will promote Georgia O’Keeffe’s art and the worldwide knowledge of it. Standards of quality in reproduction, including color, guttering, scale, texture, 
and margins must be maintained. If these standards are not met, permission 
will not be granted.

Permission will not be granted for three-dimensional products or commercial ventures such as T-shirts, aprons, tiles, scarves, stamps, puzzles, dishes, 
mugs, bags, etc. In addition reproduction of images will not be allowed on specialty cards such as thank-you notes, holiday greeting cards, etc. Cover usage for publications will be limited to books on O’Keeffe’s life, art, or fine 
art in general.

If permission is granted for reproduction in trade books, posters, notecards, 
or calendars, the Museum will apply the strictest standards of quality and 
will enforce these standards rigorously. Permission will not be granted for commercial advertising without the written consent of the Museum.

If the conditions for reproduction, as described below are not followed, the Museum will attempt to stop publication and will seek damages. The Museum 
will collaborate only with projects that extend rather than exploit public knowledge of Georgia O’Keeffe’s art.

Conditions for Reproduction
Permission is for one-time use only in the specified project and not for 
multi-media usage or any other media, known or unknown, or promotions 
without the written authorization of the Georgia O’Keeffe Museum. The image may only be reproduced with the strict understanding that it will not be cropped 
or altered in any way, bled to the edges, guttered, wrapped around the outside cover if allowed, nor superimposed with any printing. The image must also be surrounded by a white border of appropriate size. Proper credit must be given 
for the image. If the artwork is not owned by the Museum, additional permission must be acquired from the owner(s) who should provide the proper credit line. Reproductions should not be taken from other publications.